Peter Moore arrived in Los Angeles early last Friday, three days prior to his scheduled E3 duties as President of EA Sports. This was a personal a trip. In 72 hours his assistant would arrive with his luggage, the company’s earning reports and his trusty blackberry – and also all the grown-up responsibility that came with it.

But until then, it would be Peter time. On his person, little more than a wallet, a new suit and a thin coat of lotion on his left leg, which had been freshly shaved.

Mr. Moore was ready for his semi-annual tattoo.

The video game impresario had previously hyped Microsoft’s Halo 2 and Rockstar’s GTA IV by getting inked, but this year his tat wouldn’t promote anything more than his self-esteem.

“I’ve been shilling my body as some crude publicity parchment for years,” said Moore in an exclusive interview with Hardcasual. “This tattoo is for me. A personal, thoughtful, metaphorical image that really captures my essence.”

Mr. Moore rolls up his denim pant leg to reveal a scabby tattoo the size of a softball. It’s fresh. The colorful image, twin dolphins jumping crescent moon, is almost bioluminescent, glowing against his pale calf.

“These things are addictive.” says Mr. Moore, delicately fingering the edges of his body art. “You get one and you’ve already planned the next. For PAX I think I’ll want a tattoo on my shoulder that says “here is the deepest secret nobody knows.” Moore notices our confusion and continues, “It’s E.E. Cummings.”