Great Court Cases in Video Game History
Thursday, 04/29/10

While most gamers are all too familiar with the Super Mario Bros., few remember the enigmatic Fantastic Steve Cousins. Accompanied by his cousin, Ralph, Fantastic Steve led players on a magical journey through the Sausage Fiefdom. When the Mario Bros. soared to fame a few years later, Fantastic Steve sued the plumber for stealing his act. Unfortunately, Fantastic Steve was found dead before the trial began, leading to further speculation on Mario’s involvement with La Cosa Nostra.

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Latest Madden Game Incorrectly Predicts Super Bowl Ads

Friday, January 30, 2009

superbowl11

In what has become a yearly event, fans, players, and press gathered today at a media briefing to learn the results of a simulation of the Super Bowl – as played out by this year’s version of EA Sports’ Madden Football. And, just as is the case during the broadcast itself, many turned their attention not to the game, but instead to the advertisements, so we’ve brought Ad Age’s Murphy Tompkin to discuss the simulated advertisements predicted by Madden ‘09 for Super Bowl XLIII.

HARDCASUAL: Thank you for your time, Mr. Tompkin. So, based on what you saw today, do you think Madden got the Super Bowl ad predictions down this year?
TOMPKIN: No. It is my expert opinion that Super Bowl XLIII will have several advertisements, from various products. This game appeared to only have a few mentions of EA Sports, a brand I can safely say will not be advertising in Sunday’s game. The game also was missing any trace of the Bridgestone Halftime show, perhaps the crown jewel of Super Bowl marketing.
HC: Oh. Well, did they get anything right?
T: Yes, one thing. John Madden said the same four things over and over for three hours, and I didn’t recognize a single person on the field.